Foreword (Jay David Bolter)

Preface

Introduction:
Prelude — Approach — Media as a hybrid — Simulations and simulacra — Semiotics as a hybrid

1. Baudrillard's Discourse:
Introduction — General considerations — Eco / Hjelmslev — Baudrillard — The laboratory model Dance Cubes — Conclusion: The simulacrum as formal addition

2. Conceptual Semiotics:
Introduction — The development of new media in relation to theory — The development of theory (in relation to new media) — Michel Foucault: The development of (discursive) knowledge — Towards a conceptual semiotics — Semiotics as a conceptual blueprint

3. Simulations: The Canvas of Codes:
Introduction — The permanency of data — The interaction of disciplines — Modelling sign behavior — Implications — Further research: Lab for simulations and immersive media

4. The Creative Position:
Introduction — Creative cases (Lost Link 1999; Lost Balloon 2001; Gangstars 2003; The Golden Gate (current)) — Theoretical reflections

Conclusions:
Conceptual semiotics as a mediator — Conceptual semiotics in the practical field

Bibliography